Coles has today opened another one of its snazzy Coles Local stores, this time in Sydney’s CBD. It’s the first new Coles supermarket to open in the CBD in 15 years and, like its compatriots in Chatswood, Manly and Rose Bay, it’s stocking a boutique line of products specifically for city shoppers.
Coles Local York Street has harnessed data to help the brand select around 4700 product lines for the CBD shopper. As customers enter, they’ll see a wall devoted to kombucha – thanks to data showing CBD customers buy 13 times more of it than the average Coles customer. There’s also a huge range of vegetarian options, because Coles knows CBD shoppers purchase twice as much tofu as typical Coles customers.
As well as loads of kombucha and tofu, Coles Local York Street has a coffee and fresh juice station; a macaron, mini gelato and mochi ice-cream parlour; and more than 500 convenience lunch and dinner options. It’s also enlisted a slew of local businesses to help stock its shelves, including Land of Plenty, Brooklyn Boy Bagels, Pasta Pantry and Sonoma.
The new store is also continuing the brand’s focus on sustainability, with soft-plastics recycling bins, doors on fridges to save energy, and uniforms made with partly recycled materials.
The first Coles Local opened in Melbourne’s Surrey Hills in 2018; Coles Local York Street is the fourth to open in Sydney. It’ll be followed by two more stores, in Melbourne’s Fitzroy and Brisbane’s Ascot, by the end of June.
Coles Local York Street is now open at 68 York Street, Sydney.
Now Open: Coles Local in Sydney CBD, With a Kombucha Wall, and a Macaron and Mochi Ice-Cream Parlour - Broadsheet
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